Privacy Policy

Introduction and overview
scope
Legal basis
Contact details of the person responsible
Storage period
Rights under the General Data Protection Regulation
Security of data processing
communication
Data processing agreement (DPA)
Cookies
Webhosting Introduction
Website Modular Systems Introduction
Web Analytics Introduction
Email Marketing Introduction
Push Notifications Introduction
Messenger & Communication Introduction
Chatbots Introduction
Social Media Introduction
Blogs and publication media Introduction
Online Marketing Introduction
Affiliate Programs Introduction
Cookie Consent Management Platform Introduction
Security & Anti-Spam
Cloud services
Payment Provider Introduction
External online platforms Introduction
Credit assessment bodies Introduction
Audio & Video Introduction
Video Conferencing & Streaming Introduction
Single Sign-On Logins Introduction
Survey and polling systems Introduction
Rating platforms Introduction
Web design introduction
Online map services Introduction
Content Search Provider Introduction
Online Booking Systems Introduction
Other Introduction
Explanation of terms used
Closing words

Introduction and overview

We have written this privacy policy (version 04.08.2024-122849763) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection statements usually sound very technical and use legal jargon. This data protection statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you give statements that are as brief, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information in there that you did not know before.
If you still have any questions, please contact the responsible body named below or in the imprint, follow the links provided and look at further information on third-party websites. You can of course also find our contact details in the imprint.

scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6 paragraph 1 letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 paragraph 1 letter b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 letter c GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 paragraph 1 letter f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not generally apply to us. If such a legal basis should be applicable, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short.
In Germany , the Federal Data Protection Act ( BDSG for short) applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Dr. Mussmann GmbH
Ampfersteinweg 4,
6165 Telfes im Stubai,
Austria
Authorized representative: DI. Dr. MSc Ernst Mussmann
Email: office@swave.at
Telephone: 0664 42807
Imprint: https://swave.at/pages/impressum-1

Storage period

Our general rule is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of each data processing operation, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

According to Article 15 GDPR, you have the right to know whether we process data about you. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
- for what purposes we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
You have the right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to complain. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ . In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Security of data processing

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data.

Art. 25 GDPR speaks of “data protection through technology design and through data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always considered and appropriate measures are taken. In the following, we will go into specific measures where necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transfer data securely over the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary

👥 Affected persons: All those who communicate with us by phone, email or online form

📓 Data processed: e.g. telephone number, name, email address, entered form data. You can find more details in the contact type used

🤝 Purpose: Handling communication with customers, business partners, etc.

📅 Storage period: Duration of the business case and the legal regulations

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and handle your question and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can be sent by email afterwards and stored to answer your query. The data is deleted as soon as the business transaction has been completed and legal requirements permit it.

e-mail

If you communicate with us by email, data may be saved on the respective device (computer, laptop, smartphone, etc.) and data may be saved on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

Legal basis

The processing of the data is based on the following legal bases:

Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, exchange servers and mobile phone operators are necessary in order to be able to conduct communication efficiently.

Data processing agreement (DPA)

In this section, we would like to explain to you what a data processing agreement is and why it is needed. Because the word “data processing agreement” is quite a tongue twister, we will often use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as data processors with whom we conclude a contract, the so-called data processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.

Who are data processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. To be more precise and according to the GDPR definition: any natural or legal person, public authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To better understand the terminology, here is an overview of the three roles in the GDPR:

Affected party (you as a customer or interested party) → Responsible party (we as a company and client) → Processor (service provider such as web host or cloud provider)

Content of a data processing contract

As already mentioned above, we have concluded an AVV with our partners who act as data processors. This stipulates above all that the data processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic contract conclusion is also considered "written". The personal data is only processed on the basis of the contract. The contract must contain the following:

Commitment to us as responsible
Duties and rights of the controller
Categories of data subjects
Type of personal data
Type and purpose of data processing
Subject and duration of data processing
Place of data processing

The contract also contains all the obligations of the processor. The most important obligations are:

Measures to ensure data security
to take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing register
to cooperate with the data protection supervisory authority upon request
to carry out a risk analysis in relation to the personal data received
Sub-processors may only be commissioned with the written permission of the controller

You can see what such an AVV looks like at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html . A sample contract is presented here.

Cookies

Cookies Summary

👥 Affected: Visitors to the website

🤝 Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.

📓 Data processed: Depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.

📅 Storage period: depends on the cookie, can vary from hours to years

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (eg Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152122849763-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later proceeds to the checkout. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course, this decision will also be stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for a variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You also have influence over the storage period. You can delete all cookies manually at any time via your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, whereby the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires your consent (Article 6 Paragraph 1 Letter a of GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 Paragraph 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 Paragraph 1 Letter f of GDPR), which in most cases are of an economic nature. We want to give visitors to the website a pleasant user experience and for this, certain cookies are often absolutely necessary.

If cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

on AdSimple

Webhosting Introduction

Webhosting Summary

👥 Affected: Visitors to the website

🤝 Purpose: professional hosting of the website and securing its operation

📓 Data processed: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used.

📅 Storage period: depends on the provider, but usually 2 weeks

⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and saved, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all web pages on a domain, ie everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com, for example.

When you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. They offer web hosting and ensure that website data is stored reliably and error-free. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and security of operations
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/ )
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass this data on, but cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims arising from this if necessary.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Webhosting Provider External Privacy Policy

Below you will find the contact details of our external hosting provider, where you can find out more about data processing in addition to the information above:

We use the online marketplace Shopify. The service provider is the American company Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Shopify processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Shopify uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Shopify undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Shopify, please see the Privacy Policy at https://www.shopify.de/legal/datenschutz or https://help.shopify.com/en/manual/your-account/privacy/GDPR/gdpr-faq#will-shopify-sign-standard-contractual-clauses .

You can find out more about data processing by this provider in the privacy policy .

Website Modular Systems Introduction

Website Modular Systems Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Data processed: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this further down in this privacy policy and in the privacy policy of the providers.

📅 Storage period: depends on the provider

⚖️ Legal basis: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit. a GDPR (consent)

What are website builders?

We use a website modular system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, personal data can also be collected, stored and processed. In this data protection text, we give you general information about data processing by modular systems. You can find more information in the provider's data protection declarations.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This usually includes contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, provided we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It is possible that the provider stores your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the website modular system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. This works in different ways depending on which browser you use. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a website construction kit system to optimize our online service and present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the construction kit if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information on this, you can find further information - if available - in the following section or in the provider's privacy policy.

We use the online marketplace Shopify. The service provider is the American company Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Web Analytics Introduction

Web Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details in the web analytics tool used.

📅 Storage period: depends on the web analytics tool used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and makes them available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can see how old our visitors on average are, where they come from, when our website is visited most often or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it as best as possible to your needs, interests and wishes.

What data is processed?

Which data is stored depends, of course, on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools – if available – can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook processes your data in the USA, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Evaluation of visitor information to optimize the website.

📓 Data processed: Access statistics that contain data such as locations of accesses, device data, duration and time of access, navigation behavior and click behavior. You can find more details about this further down in this privacy policy.

📅 Storage period: individually adjustable, by default Google Analytics 4 stores data for 14 months

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. By combining different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means that your actions can also be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about which data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling, and conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 uses machine learning functions to model. This means that missing data can also be extrapolated based on the data collected in order to optimize the analysis and also to make forecasts.

In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. This means that in addition to general information such as clicks or page views, special events that are important to our business can also be tracked. Such special events can be, for example, submitting a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Ad reporting: Ad reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can see which path you take on our site and which links you click on.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions:

Event-based data model: This model records very specific events that can take place on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
Advanced analysis functions: These functions enable us to understand your behavior on our website or certain general trends even better. For example, we can segment user groups, carry out comparative analyses of target groups or track your route or path on our website.
Predictive modeling: Using collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have consented to data processing, of course.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more personalized and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user and assign you a user ID. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Depending on the property used, data is saved for different lengths of time.

Using identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may apply if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than previous versions (such as Google Universal Analytics). However, there are some specific cookies that GA4 uses. These include, for example:

Name: _ga
Value: 2.1326744211.152122849763-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152122849763-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry date: after 1 minute

Note: This list cannot claim to be complete, as Google is constantly changing its choice of cookies. The aim of GA4 is also to improve data protection. Therefore, the tool offers several options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the most important types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, derivations for location data are used shortly before the IP address is deleted.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.

Other data includes contact details, any ratings, the playback of media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. This list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed all over the world. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across different physical storage devices. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always set separately for each individual property. Google Analytics offers us four options for controlling the storage period:

2 months: this is the shortest storage period.
14 months: by default, GA4 stores data for 14 months.
26 months: you can also store the data for 26 months.
Data will only be deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data, to update it, to delete it or to restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de .

If you would like to learn more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de .

Data processing agreement (DPA) Google Analytics

We have concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “Data processing agreement (DPA)”.

This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data it receives from us in accordance with our instructions and must comply with the GDPR. The link to the order data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics reports on demographics and interests

We have activated the advertising reporting functions in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This enables us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop the use of your Google Account activities and information by checking the box under “Advertising Settings” at https://adssettings.google.com/authenticated .

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in so-called consent mode. You can choose whether or not you agree to Google Analytics cookies. This also means that you choose which data Google Analytics may process from you. This data collected is mainly used to carry out measurements of user behavior on the website, display targeted advertising, and provide us with web analysis reports. As a rule, you consent to data processing by Google using a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and no user profile is created of you. You can also only consent to statistical measurement. No personal data will be processed and therefore not used for advertisements or advertising measurement results.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

Further information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de .

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Data processing agreement (DPA) Google Optimize

Email Marketing Introduction

Email Marketing Summary

👥 Affected: Newsletter subscribers

🤝 Purpose: Direct advertising by email, notification of system-relevant events

📓 Data processed: Data entered during registration, but at least the email address. You can find more details in the email marketing tool used.

📅 Storage period: Duration of the subscription

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. News or general information about a company, products or services is sent by email to a specific group of people who are interested in them.

If you want to participate in our email marketing (usually via newsletter), you normally just have to register with your email address. To do this, you fill out an online form and send it off. However, we may also ask you for your title and name so that we can write to you personally.

Basically, registering for newsletters works using the so-called "double opt-in process". After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has registered with someone else's email address. We or a notification tool we use logs every single registration. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually saved. In addition, it is also logged if you make changes to your stored data.

Why do we use email marketing?

We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use email marketing - often just called a "newsletter" - as an essential part of our online marketing. If you agree to this or it is legally permitted, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mainly mean emails that are sent regularly. Of course, we do not want to bother you in any way with our newsletter. That is why we really always try to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out about any news or special, lucrative promotions via our newsletter. If we commission a service provider who offers a professional shipping tool for our email marketing, we do this so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address and telephone number may also be saved. However, only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about how data is saved when you visit a website in the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you remove your email address from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still prove that you gave your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to save your email address in a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right of objection

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link at the end of every email to cancel your newsletter subscription. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 Paragraph 1 Letter a of GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

Woodpecker Privacy Policy

We use Woodpecker, an email marketing automation service, on our website. The service provider is the Polish company Woodpecker.co Sp. z oo with its registered office at Krakowska 29D street, 50424 Wroclaw, Poland.

You can find out more about the data processed through the use of Woodpecker in the Privacy Policy at https://woodpecker.co/privacy-policy/ .

Push Notifications Introduction

Push Notifications Summary

👥 Affected: Push notification subscribers

🤝 Purpose: Notification of system-relevant and interesting events

📓 Data processed: Data entered during registration, usually also location data. You can find more details in the push notification tool used.

📅 Storage period: Data is usually stored for as long as it is necessary to provide the services.

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract)

What are push notifications?

We also use so-called push notification services on our website, which we can use to keep our users up to date. This means that if you have agreed to the use of such push messages, we can send you short news using a software tool. Push messages are a form of text message that appears directly on your smartphone or other devices such as tablets or PCs if you have registered for them. You will also receive these messages if you are not on our website or are not actively using our services. Data about your location and usage behavior can also be collected and stored.

Why do we use push notifications?

On the one hand, we use push notifications to be able to fully provide the services that we have contractually agreed with you. On the other hand, the messages also serve our online marketing. We can use these messages to give you a better understanding of our service or our products. Especially when there is news in our company, we can inform you immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offering.

What data is processed?

In order to receive push notifications, you must also confirm that you want to receive these messages. The data collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive push notifications. For this purpose, a so-called device token or push token is stored in your browser. The data of your location or the location of the device you are using is usually also stored.

To ensure that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can see whether and when you open the message. With the help of this knowledge, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the data collected by all of our users so that we can make optimizations. You can find out exactly which data is stored in the data protection declarations of the respective service providers.

Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Legal basis

It may also be the case that push notifications are necessary so that certain obligations set out in a contract can be fulfilled. For example, so that we can inform you of technical or organizational news. In this case, the legal basis is Art. 6 (1) (b) GDPR.

If this is not the case, the push messages will only be sent based on your consent. Our push messages can in particular contain advertising content. The push messages can also be sent depending on your location, which is displayed on your device. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR. You can of course revoke your consent at any time or change various settings in the settings.

OneSignal Privacy Policy

We use the mobile marketing platform OneSignal for our website, which is best known for its push notification tool. The service provider is the American company OneSignal, 2850 S Delaware St #201, San Mateo, CA 94403, USA.

What is OneSignal?

In recent years, OneSignal has developed into the world's leading push messaging service. The built-in functions include real-time reporting, A/B testing and the ability to send personalized messages. Using the tool can also result in personal data (such as name, IP address, telephone number, email address) being processed. This data will of course only be processed if you have consented to this data processing in advance. You can revoke your consent at any time.

Why do we use OneSignal?

With OneSignal we can send you news about our products or services easily, quickly and via multiple channels. This saves us a lot of time and you are informed as quickly as possible. However, because we don't want to bother you with content that doesn't interest you, we also use the integrated analysis functions. Based on the evaluated data, we get to know your needs and interests better and thus have the opportunity to send our messages in a more targeted manner.

How secure is data transfer with OneSignal?

OneSignal processes your data in the USA, among other places. OneSignal is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, OneSignal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, OneSignal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

To learn more about the data and standard contractual clauses processed through the use of OneSignal, please see the privacy policy at https://onesignal.com/privacy_policy .

Messenger & Communication Introduction

Messenger & Communication Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Contact requests and general communication between us and you

📓 Data processed: Data such as name, address, email address, telephone number, general content data, if applicable IP address

You can find more details in the respective tools used.

📅 Storage period: depends on the messenger & communication functions used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contractual or pre-contractual obligations)

What are messenger & communication functions?

We offer various options on our website (such as messenger and chat functions, online or contact forms, email, telephone) to communicate with us. Your data will also be processed and stored to the extent necessary to answer your query and our subsequent measures.

In addition to traditional means of communication such as email, contact forms or telephone, we also use chats or messengers. The messenger function that is currently used most frequently is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is end-to-end encrypted, this is indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible even to the provider. However, information about your device, location settings and other technical data can still be processed and stored.

Why do we use messenger & communication functions?

Communication options with you are very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Good communication is an important part of our service. With the practical messenger and communication functions, you can always choose the ones you prefer. In exceptional cases, however, it may also happen that we do not answer certain questions via chat or messenger. This is the case when it concerns internal contractual matters, for example. In these cases, we recommend other communication options such as email or telephone.

We generally assume that we remain responsible for data protection, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is reproduced below for the platform in question.

Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are American companies. This may mean that you will no longer be able to easily demand or enforce your rights with regard to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, this includes data such as name, address, telephone number, email address and content data such as all information that you enter in a contact form. Information about your device and the IP address are usually also stored. Data that is collected via a messenger and communication function is also stored on the provider's servers.

If you want to know exactly which data is stored and processed by the respective providers and how you can object to data processing, you should read the respective company's data protection declaration carefully.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. For more information, please refer to the section on consent.

Since cookies can be used for messenger and communication functions, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated messenger and communication functions, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 Para. 1 S. 1 lit. b. GDPR . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners.

Facebook Messenger Privacy Policy

We use the instant messaging service Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

What is Facebook Messenger?

Facebook Messenger is a chat messaging feature developed by Facebook that allows you to send and receive text messages, voice and video calls, photos, and other media files with other Facebook users.
If you use Facebook Messenger, your personal data will also be processed on the Facebook servers. In addition to your telephone number and chat messages, this also includes photos, videos, profile data, your address or your location that you send.

Why do we use Facebook Messenger?

We want to stay in touch with you and the best way to do that is through messaging services like Facebook Messenger. Firstly, because the service works perfectly, and secondly because Facebook is still one of the most well-known social media platforms. The service is practical and enables uncomplicated and fast communication with you.

How secure is data transfer on Facebook Messenger?

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy .

Data processing agreement (DPA) Facebook Messenger

We have concluded a data processing agreement (DPA) with Facebook in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “Data processing agreement (DPA)”.

This contract is required by law because Facebook processes personal data on our behalf. It clarifies that Facebook may only process data it receives from us in accordance with our instructions and must comply with the GDPR. The link to the data processing agreement (AVV) can be found at https://www.facebook.com/legal/terms/dataprocessing .

Signal Messenger Privacy Policy

We use the messenger service Signal Messenger on our website. The service provider is the American company Signal Messenger LLC, 650 Castro Street, Suite 120-223 Mountain View, CA 94041, USA.

What is Signal Messenger?

Signal Messaging is an open source application that allows us to communicate securely and privately via text messages, voice or video calls. The tool was founded in 2014 by Moxie Marlinspike and Stuart Anderson. Signal works on iOS, Android and desktop. Another important feature of Signal is end-to-end encryption. This encryption ensures that messages or calls can only be read, seen or heard by the people involved. Even the developers of Signal cannot decrypt the messages.

Why do we use Signal Messenger?

Of course we want to stay in touch with you. When we had to choose a messenger, we quickly chose Signal Messenger. Since data security is very important to us, we really appreciate the option of encrypted communication that the tool offers us. There are also other security settings such as automatic data deletion or two-factor authentication.

How secure is data transfer with Signal Messenger?

Signal also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.
Signal uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige Signal to comply with the EU data protection level when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data processed through the use of Signal in the Privacy Policy at https://signal.org/legal/ .

Telegram Privacy Policy

We also use the instant messaging service Telegram. The service provider is the international company Telegram Messenger LLP, which has a London address (71-75 Shelton Street, Covent Garden, London, United Kingdom) and was developed in Russia.

What is Telegram?

Telegram was founded in 2013 by Nikolai and Pavel Durov. Since the Telegram team sees themselves as so-called digital nomads, you never know exactly where the team works. There is also no imprint on the Telegram website.
Similar to other messaging services such as WhatsApp, Telegram allows you to send messages, photos, videos and other files and also make phone calls. This messaging service has become increasingly popular in recent years. In 2022, it already had over 700 million users.
When you use Telegram, personal data is also processed and stored on the Telegram servers. In addition to chat messages, this also includes photos, videos and profile data sent, IP addresses and synchronized contacts. Telegram encrypts data between the server and your device, but can only offer end-to-end encryption for secret chats. Data stored in the cloud can be viewed by the company and third parties.

Why do we use Telegram?

Many people now use Telegram as an alternative to other messaging services such as WhatsApp. We want to stay in touch with you and the best way to do that is through an instant messaging service that many of our customers also use. The service works perfectly, is practical and allows for uncomplicated communication with you.

You can find out more about the data processed through the use of Telegram in the Privacy Policy at https://telegram.org/privacy .

WhatsApp Privacy Policy

We use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Meta Platforms Inc. (Facebook Inc. until October 2021). The company responsible for Europe is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

What is WhatsApp?

We probably don't need to introduce WhatsApp to you in more detail. The likelihood that you yourself use this well-known messaging service on your smartphone is relatively high. For many years, there have been voices criticizing WhatsApp or its parent company Meta Platforms for its handling of personal data. The main criticism in recent years has been related to the merging of WhatsApp user data with Facebook. Facebook responded in 2021 and adjusted its terms of use. Facebook announced that currently (as of 2021) no personal data of WhatsApp users is shared with Facebook.
However, a lot of your personal data will of course be processed by WhatsApp if you use WhatsApp and have consented to data processing. In addition to your telephone number and chat messages, this also includes photos, videos and profile data that you send. However, photos and videos should only be cached for a short time and all messages and phone calls are end-to-end encrypted. This means that Meta itself should not be able to view them. In addition, information from your address book and other metadata is also stored on WhatsApp.

Why do we use WhatsApp?

We want to stay in touch with you and the best way to do that is via WhatsApp. Firstly because the service works perfectly and secondly because WhatsApp is still the most used instant messaging tool in the world. The service is practical and enables uncomplicated and fast communication with you.

How secure is data transfer via WhatsApp?

WhatsApp processes your data in the USA, among other places. WhatsApp is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, WhatsApp uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, WhatsApp undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de .

Information on data transfer via WhatsApp, which complies with the standard contractual clauses, can be found at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927

We hope we have provided you with the most important information about the use and data processing by WhatsApp. You can find out more about the data that is processed through the use of WhatsApp in the Privacy Policy at https://www.whatsapp.com/privacy .

Chatbots Introduction

Chatbots Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Contact requests and general communication between us and you

📓 Data processed: Data such as name, address, email address, telephone number, general content data, if applicable IP address

You can find more details in the respective tools used.

📅 Storage period: depends on the chatbots & chat functions used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contractual or pre-contractual obligations)

What are chatbots?

You can also communicate with us via chatbots or similar chat functions. A chat offers the possibility of writing or speaking to each other with only a very short time delay. A chatbot is software that tries to answer your question and informs you about news if necessary. By using these means of communication, your personal data may also be processed and stored.

Why do we use chatbots?

Communication options with you are important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Good communication is an important part of our service. Chatbots have the great advantage that we can answer frequently asked questions automatically with the help of this software. This saves us time and you still receive detailed and helpful answers. If the chatbot cannot help you, you can of course always contact us personally.

Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers are American companies. This may make it more difficult for you to demand or enforce your rights with regard to your personal data.

What data is processed?

It may happen that you also use the chat services on other websites/platforms. In this case, your user ID will also be stored on the servers of this website. We can also be informed about which user used the chat at what time. The content is also stored. Which data is stored exactly depends on the respective service. However, this is usually contact data such as email address or telephone number, IP address and various usage data.

If you have consented to the use of the chat function, this consent will also be saved or logged, including any registration. We do this so that we can provide evidence of registration or consent if this is required by law.

The provider of a chat platform can also find out when you chat and also receives technical information about the device you are using. Exactly which information is stored and processed also depends on your PC settings. In many cases, data about your approximate location can be collected. This is done on the one hand to optimize the chat services and on the other hand to ensure greater security. Furthermore, the information can also be used to implement personalized advertising and marketing measures.

If you have agreed that a chatbot can send you messages, you can of course deactivate this activation at any time. The chatbot also serves as a help here and shows you how to unsubscribe from this function. All your related data will then be deleted from the recipient directory.

We use the above data to be able to address you personally via chat, to answer your questions and inquiries, or to send you possible content. We can also use it to generally improve our chat services.

How long is data stored?

Right of objection

Since chat services may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We will ask for your permission via a pop-up window to process your data as part of the chat services. If you consent, this consent also serves as the legal basis (Art. 6 Para. 1 lit. a GDPR) for data processing. We also process your inquiries and manage your data as part of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 Para. 1 S. 1 lit. b. GDPR . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent.

Alexa (Amazon) Privacy Policy

We also use the Alexa assistance software. The service provider is the American company Amazon.com Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA. The company's European branch is in Luxembourg (38, Avenue John F. Kennedy, L-1855).

Amazon processes your data in the USA, among other places. Amazon is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Amazon uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Amazon undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon data processing terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .

You can find out more about the data processed through the use of Alexa (Amazon) in the Privacy Policy at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

Chatchamp Privacy Policy

We also use the assistance and chatbot software Chatchamp. The service provider is the German company chatchamp c/o Wayra, Kaufingerstraße 15, 80331 Munich. You can find out more about the data processed through the use of Chatchamp in the Privacy Policy at https://www.chatchamp.com/privacy/ .

LiveChat Privacy Policy

We use the chat software LiveChat for our website. The service provider is the American company LiveChat Inc., 101 Arch Street, 8th Floor, Boston MA 02110, USA.

What is LiveChat?

This tool allows us to communicate with you via a chat interface. LiveChat can be used on both websites and mobile applications and offers you and us a user-friendly platform for marketing measures, customer support and sales. In addition, many other platforms and tools, such as project management or CRM systems, can be integrated. According to the company, great importance is also attached to security and data protection.

Why do we use LiveChat?

We chose LiveChat because we care about protecting personal data. LiveChat makes it very quick and easy to ask us questions, solve problems or get general information about our services or products. The user interface is easy to use and the support team is quick to help us with any questions.

How secure is the data transfer with LiveChat?

LiveChat processes your data in the USA, among other places. LiveChat is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, LiveChat uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, LiveChat undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about LiveChat’s standard contractual clauses, please visit https://www.livechat.com/legal/gdpr-faq/ .

You can find out more about the data processed through the use of LiveChat in the Privacy Policy at https://www.livechat.com/legal/privacy-policy/ .

Social Media Introduction

Social Media Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising

📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address.

You can find more details in the social media tool you use.

📅 Storage period: depends on the social media platforms used

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to prospective customers. The social media elements integrated into our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel primarily serves the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to claim or enforce your rights with regard to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the respective company's privacy policy carefully. If you have any questions about data storage and processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with the company's own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period can also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

Information about specific social media platforms – if available – can be found in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Data processed: Data such as customer data, data on user behavior, information about your device and your IP address.

You can find more details in the privacy policy below.

📅 Storage period: until the data is no longer useful for Facebook’s purposes

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc. or, in Europe, by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the different Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
AccountKit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plug-ins
Code
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. In order to show users suitable advertising, however, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people the right advertisements about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analysis services. Facebook can create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process known as "hashing" takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact data. This enables Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (that was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented that your data can be processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's privacy policy or cookie guidelines.

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines at https://www.facebook.com/privacy/policy/ .

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our website. This means you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you can log in using your Facebook user data. This login process stores data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site using Facebook Login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website functions as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2122849763SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after end of session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you a quick and easy registration process, and it also gives us the opportunity to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Birthday date
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit on our website, or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/privacy/policy/ .

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen .

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins from the company Meta Platforms Inc. You can recognise these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

You can find more information on how the individual plug-ins are used at https://developers.facebook.com/docs/plugins . We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because they enable Facebook to optimize our advertisements.

If you have a Facebook account or have already visited https://www.facebook.com/ , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our page or interact with social plug-ins (e.g. the "Like" button).

The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook during your website visit.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can still be transferred to Facebook. We would like to expressly point out that we do not know exactly what the data contains. However, we will try to inform you as best as possible about data processing based on our current knowledge. You can also read how Facebook uses the data in the company's data guidelines at https://www.facebook.com/about/privacy/update .

At a minimum, the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to function.
Expiry date: after end of session

Name: fr
Value: 0jieyh4122849763c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/ . If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=122849763 . There you have the option of deactivating or activating providers.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policies at https://www.facebook.com/privacy/policy/ .

Instagram Privacy Policy

Instagram Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Data processed: Data such as data on user behavior, information about your device and your IP address.

You can find more details in the privacy policy below.

📅 Storage period: until Instagram no longer needs the data for its purposes

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we get our information from the Instagram guidelines on the one hand, but also from the Meta privacy guidelines themselves on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to present our content in a varied way. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our advertisements are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes names, addresses, telephone numbers and IP addresses. These customer data will only be transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data set is converted into a character string. This allows the contact details to be encrypted. The "event data" mentioned above is also transmitted. Facebook - and consequently Instagram - understands "event data" to mean data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

Below we show you the cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram uses this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_122849763124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after end of session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe122849763”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies, with external partners, and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be placed. You can then always decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

Instagram processes your data in the USA, among other places. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Instagram uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. You can find out more about Instagram's data policy at https://privacycenter.instagram.com/policy/ .

Pinterest Privacy Policy

Pinterest Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Data processed: Data such as data on user behavior, information about your device, your IP address and search terms.

You can find more details in the privacy policy below.

📅 Storage period: until Pinterest no longer needs the data for its purposes

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, provided by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. In Europe, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphic representations and photography. The name is made up of the two words "pin" and "interest". Users can use Pinterest to exchange information about different hobbies and interests and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That is why we are of course also represented on Pinterest and want to showcase our content outside of our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the save or pin button), search history, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. The above-mentioned log data, preset language settings and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected through our site can be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your “user name” can be stored in it.
Expiry date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you came to Pinterest via our website. The URL of our website is therefore stored.
Expiry date: after end of session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.
Expiry date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065122849763-8”
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiry date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiry date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165122849763-1
Purpose: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.
Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any further information about this cookie.
Expiry date: after one day

How long and where is the data stored?

Pinterest generally stores the data collected until it is no longer needed for the company's purposes. As soon as data retention is no longer necessary, for example to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as a person. The data can also be stored on American servers.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may be used for embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

Pinterest processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find more information about Pinterest’s standard contractual clauses at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

We have tried to provide you with the most important information about data processing by Pinterest. You can find out more about Pinterest's data policy at https://policy.pinterest.com/de/privacy-policy .

Snapchat Privacy Policy

Snapchat Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Data processed: Data such as data on user behavior, information about your device and your IP address.

You can find more details in the privacy policy below.

📅 Storage period: depends on the type of data

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Snapchat?

We also use integrations of the messaging and social media service Snapchat on our website. The service provider is the American company Snap Inc., 2772 Donald Douglas Loop N, Santa Monica (HQ), CA, USA.

Snapchat allows users to create so-called "snaps", i.e. short pictures or videos, and share them with friends or followers. Snapchat is a popular communication tool, especially among younger people. Unlike other social media tools, these "snaps" are deleted after a limited time. Depending on the user's preferences, this time can be set between a few seconds and up to 24 hours. Snapchat also offers functions such as group chats, video calls and a Discover area for media companies.

Why do we use Snapchat on our website?

We have provided Snapchat features on our website so that we can also point out Snapchat content and you also have the option to follow us on Snapchat. This allows us to stay in touch with you beyond our website presence. By integrating Snapchat content, we also offer all of our visitors who are not on Snapchat the opportunity to gain an insight into the Snapchat world. We therefore see the integration as part of our overall offering on our website.

What data does Snapchat process?

When you view or interact with Snapchat content through our website, Snapchat may collect information about your usage and device. This may include data such as your IP address, browser type, operating system, location, language preferences, and other technical information. Snapchat may also use cookies and similar technologies to collect information and personalize your experience.

If you have or create a Snapchat account yourself, additional information may be collected and processed. In this case, you voluntarily disclose data such as your name, username, email address, telephone number and date of birth. If you buy something within the app, you must also provide payment details. All of this information is processed by Snapchat if you provide it. If you actively use the service with your account, all information sent via Snapchat is also processed. This information includes chats, conversations, images and videos.

How long and where is the data stored?

Snapchat stores different data for different lengths of time and Snapchat servers are distributed in different regions around the world. This means that your data can also be processed in the USA, for example. As already mentioned above, the storage period of the "snaps" can be partially selected in the settings. Most messages sent in the tool are automatically deleted from the servers as soon as they have been received or have expired. However, there is also data that is stored for significantly longer. This includes account information such as name, mobile number or email address. The storage period of location data depends on how accurate it is and which of the Snapchat services is used.

At https://help.snapchat.com/hc/de/articles/7012334940948 you will find a good overview of the storage period of various Snapchat data.

How can I delete my data or prevent data storage?

If you have a Snapchat account, you can manage your privacy settings directly on Snapchat and determine the storage period for various content yourself. For example, in the settings of your Snapchat account you can specify whether "snaps" are deleted after a few seconds or only after 24 hours. You can also ask Snapchat managers directly to delete your personal data. However, the privacy policy on Snapchat points out that although most data is deleted, for legal reasons it may happen that data deletion has to be suspended or some data may continue to be stored.

Additionally, you can manage and disable cookies that Snapchat may set in your web browser to limit data collection. You can do this even without a Snapchat account. However, please note that doing so may impact the functionality of our website.

Legal basis

If you have consented that your data can be processed and stored by Snapchat, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated Snapchat elements if you have given your consent. Snapchat can also set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Snap processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Snap uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Snap undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about Snap’s standard contractual clauses, please visit https://snap.com/en-US/terms/standard-contractual-clauses .

You can find out more about the data processed through the use of Snapchat in the Privacy Policy at https://snap.com/de-DE/privacy/privacy-policy .

TikTok Privacy Policy

TikTok Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Processed data: your IP address, browser data, date and time of your page visit may be stored

You can find more details in the privacy policy below.

📅 Storage period: varies depending on settings

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is TikTok?

We use the TikTok integration on our website. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for Europe. TikTok is a popular social media platform, especially among young people, where users can create, share and watch short video clips.

In this privacy policy we inform you about which data is processed by TikTok, how long the data is stored and how you can manage your data protection settings.

Why do we use TikTok on our website?

We have integrated TikTok into our website so that you can watch TikTok videos if you want and interact with the videos if necessary. TikTok is particularly known for funny and creative content and of course we don't want to withhold such content from you. After all, we also like to watch the odd creative TikTok video ourselves.

What data does TikTok process?

When you watch or interact with TikTok videos on our website, TikTok may collect information about your usage behavior and your device. This may include data such as your IP address, browser type, operating system, location and other technical information. TikTok may also use cookies and similar technologies to collect information and personalize your user experience.

If you have a TikTok account yourself, additional information may also be collected and processed. This includes user information (such as name, date of birth or your email address) and data about your communication with other TikTok users.

How long and where is the data stored?

The storage period and storage locations of the data collected by TikTok can vary greatly and are subject to TikTok's privacy policy. TikTok can also store data on servers in the US and other countries. The storage period is generally based on the respective legal requirements and internal guidelines. However, we have not yet been able to find out exactly how long data is stored. As soon as we have more information, we will of course inform you.

How can I delete my data or prevent data storage?

If you have a TikTok account, you can manage your privacy settings directly on TikTok. For example, you can specify in the settings of your TikTok account which information can and cannot be shared. In addition, you can manage and deactivate cookies in your web browser to limit data collection. This is of course also possible without a TikTok account. Please note, however, that this may affect the functionality of our website and your TikTok experience.

Legal basis

If you have consented that your data can be processed and stored by TikTok, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. TikTok can also set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider.

TikTok processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about TikTok's privacy policy and data collection by TikTok, please visit the TikTok website at https://www.tiktok.com/legal/page/eea/privacy-policy/en and the general information about TikTok at https://www.tiktok.com/en/ .

X (formerly: Twitter) Privacy Policy

X (formerly: Twitter) Privacy Policy Summary

👥 Affected: Visitors to the website

🤝 Purpose: Optimizing our service

📓 Data processed: Data such as data on user behavior, information about your device and your IP address.

You can find more details in the privacy policy below.

📅 Storage period: X deletes data collected from other websites after 30 days at the latest

⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

All texts are protected by copyright.

Source: Created with the Data Protection Generator Austria by AdSimple

Privacy Policy

Table of contents

Introduction and overview

scope

Legal basis

Contact details of the person responsible

Storage period

Rights under the General Data Protection Regulation

Austria Data Protection Authority

Security of data processing

TLS encryption with https

communication

Affected persons

phone

e-mail

Online forms

Legal basis

Data processing agreement (DPA)

Who are data processors?

Content of a data processing contract

Cookies

What are cookies?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage period of cookies

Right to object – how can I delete cookies?

Legal basis

on AdSimple

What is web hosting?

Why do we process personal data?

What data is processed?

How long is data stored?

Legal basis

Webhosting Provider External Privacy Policy

Website Modular Systems Introduction

What are website builders?

Why do we use website builders for our website?

What data is stored by a modular system?

How long and where is the data stored?

Right of objection

Legal basis

Web Analytics Introduction

What is Web Analytics?

Why do we use web analytics?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Facebook Conversions API Privacy Policy

Google Analytics Privacy Policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data is stored by Google Analytics?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Data processing agreement (DPA) Google Analytics

Google Analytics reports on demographics and interests

Google Analytics in consent mode

Google Analytics IP anonymization

Google Optimize Privacy Policy

Data processing agreement (DPA) Google Optimize

Email Marketing Introduction

What is email marketing?

Why do we use email marketing?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Woodpecker Privacy Policy

Push Notifications Introduction

What are push notifications?

Why do we use push notifications?

What data is processed?

Duration of data processing

Legal basis

OneSignal Privacy Policy

What is OneSignal?

Why do we use OneSignal?